It’s a pleasure to introduce Metro Laundrette & Dry Cleaners new branch in Mill Hill Broadway, alongside the existing unit in Mill Hill East. Having worked with the brand when they were in their infancy, I had the opportunity to re-develop the brand in a new direction, including website development and app launching.
Looking at competitors, it was, in my eyes, a great time to introduce areas that most laundrettes do not have access to or require a team to innovate their business. So we’ve developed a friendly fronted brand for customers to enjoy services that aren’t accessible through other laundrettes locally.
I introduced a friendly character that will be used as an emblem alongside the branding and marketing, which will also be used on all the branches. New tri-fold leaflets were introduced with QR scan code to access the newly developed website.
A new app was launched alongside the website, as well as photographs were taken for both branches which have been used on continuous marketing based campaigns.