This agreement is hereby entered into between Krazy Media (hereinafter referred to as “we”, “us”, “SEO”, “our”) and Yourself hereinafter referred to as “Client”, “you”).
Krazy Media agrees to provide the client with Search Engine Optimisation and Reporting Services (hereinafter referred to as “SEO”, “Optimised Content Marketing”) as described in our website. We are authorized to use the specific keywords and/or phrases for developing and improving the natural visibility of the Client’s site(s), in the search engines (Google and Bing).
To bring clarity into this contract, we are going to define some SEO terms/jargons which we use. Our goal is to develop a contract in plain English which is mutually understood by all the parties entering into the contract and which minimizes erroneous beliefs. However we make no warranty/guarantee of accuracy and completeness of the SEO terms described below. Our definitions should not be considered as be all and end all of SEO terminology. For the purposes of this agreement:
“Deliverable“- It is a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall project
“SEO” –Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
“Social Media Optimisation” – It is set of methods which are used to generate publicity through social media.
“Search Engines” – It is a computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.
“Client’s Competitor” – It is an individual or a company which is in the same exact niche as the client and is targeting same/identical keywords in same/nearby geographic location(s).
“Keyword” – Keyword or keyword phrase is a search term(s) which is used to retrieve information through search engines.
“Keyword Research” – It is a practice used by search engine optimisation professionals to find and research actual search terms people enter into the search engines when conducting a search.
“Keyword stuffing” – It is considered to be an unethical search engine optimisation (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content.
“keyword cannibalization” – Several web pages targeting the same keyword(s)
“URL”- It is the address of the web page on the Internet.
“URL Canonicalization” – It is the process of picking the best url when there are several choices, and it usually refers to home pages.
“Link Building” – It is a Search Engine Optimisation technique which is used to get backlinks (or votes) for a website.
“Link Acquisition” –Link acquisition is any content or feature within a website that somehow encourages viewers to place links to it from other websites.
“Website Usability”- It means how easy it is for visitors to use your website.
“Website Accessibility”- It means how accessible your web pages are to your visitors and search engines.
“User Engagement”- It refers to the degree to which a visitor has been positively influenced by the website and is engaged to it.
“Conversions”- Also known as goals. They can be orders, leads, downloads, page views, sign ups, traffic etc.
“Conversion Rate”- It is the percentage of visits which result in goal conversions.
“KPI”- KPI or Key Performance Indicator is used to measure how well an organization or individual is accomplishing its goals and objectives.
“Link popularity”- It is the measure of the quantity and quality of inbound links (back links) to your website.
“Confidential Information”- It includes but is not limited to, any and all fees, services, documents, recommendations, reports, e-mails, postal mail, courier or phone/skype consultation for the purpose of reporting, recommending or educating the client by Teknet for carrying out search engine optimisation services.
Krazy Media is committed to provide following deliverables:
A website audit can be purchased as a separate service by the client which we charge a one-time fee of £250.00 + VAT.
If keyword Research is purchased as a separate service by the client we charge a one-time fee of £100.00 + VAT
Invoices are provided monthly on or around the date you start your campaign and all invoices must be cleared within 28 days. All SEO campaigns are for a minimum of 30 days unless outlined in a separate offer.
Client agrees to pay the fee for monthly SEO services and confirms this via telephone/email/online form. All payments shall be made in £ (GBP great British Pounds), unless otherwise agreed by Krazy Media. Any incidental cost related to the SEO Services provided to the client like long distance telephone calls, shipping, postage, courier and travel will be reimbursed to Krazy Media by the client. If the client decides to end the project for lack of funds, change in focus or for any other reason other than which violates any term of this agreement, then the client is required to pay for all the work Krazy Media has done up to the time that client notifies Krazy Media not to continue with the project at hourly rate of £60.00.
For the purposes of receiving professional SEO services, Client agrees to provide the following:
At any time during or subsequent to contract period, client agrees to keep in strictest confidence and trust all of the Krazy Media confidential information to which the client has access. The client will not use or disclose the Teknet confidential information without the written consent of Krazy Media. Client agree’s not to attack/criticize Krazy Media or any of its employees, associate’s or partner’s publicly (on public forums, blogs, social networks etc) at any time during or subsequent to contract period. Similarly client agrees not to seek for SEO advice on SEO forums, blogs, community groups or any social media in a way which brings bad name to the company or any of its employee’s, associate’s or partners. In case of breach of non-disclosure agreement, client agrees to pay Krazy Media a reasonable cost for damages.
Client acknowledges the following with respect to SEO services from Krazy Media :
i. Changes in the file(s) or folder(s) name.
ii. Putting a file in a different folder or putting a folder in another folder or sub domain.
iii. Making changes in the head section of a document like changing the text in the title tag, removing certain HTML tags required for site authentication.
iv. Deleting a link, folder, file, web document or sub domain.
v. Modifying text on a web document like changing the formatting of the text or repositioning the text.
vi. Removing analytics code from the web page which is used to track website traffic.
vii. Linking out to any website without prior consultation of the Krazy Media.
viii. Adding a file, folder, web document, widget or any functionality.
ix. Renaming URLs of existing web documents.
x. Taking down the website or part of the website.
xi. Renaming, re-locating, adding or removing any file, folder or sub domain on a web server including web documents, robots.txt, .htacess file, sitemap.xml, rss.xml etc
xii. Changes in the site architecture
xiii. Changes in the anchor text
xiv. Making any changes on an optimized web page
xv. Uploading a new website to the domain.
xvi. Duplicating content either on the website or releasing it online through other websites.
This contract comes to an end when everything specified in the contract has been done. It can also end if there is a breach of contract and either party decides to cancel it. The contract can also be ended by mutual agreement of the parties involved in contract or when it becomes impossible to carry out the obligations specified in the contract like due to man-made calamities (riots, acts of terrorism, war etc) or natural calamities (like flood, hurricane, earthquake, volcanic eruption etc). Contracts can be cancelled with 30 days written notice after the initial 30 days.
Governing law means which country’s rule of interpretation and legal remedies applies in case of any dispute arising out of the contract. Jurisdiction means the place where your dispute will be heard. This Agreement (Contract) shall be governed by the laws of Britain and the British court in respect of any dispute or difference between the client and Krazy Media arising out of this Agreement (Contract). Any dispute or difference can also be resolved outside the court by appointing an independent third party (also known as arbitrator) on mutual agreement of the client and Krazy Media. However in this case arbitrator’s decision is considered to be final and cannot be disputed or appealed in the court of law.
This contract is all inclusive however if there is a verbal or written agreement that exists between the two parties stated in this agreement, they will be reviewed separately. By agreeing to this contract in writing via letter or email you agree that you fully understand this contract, you are legally competent and authorized to enter into the contract and you agree to this contract on your ‘own free will’ without any undue influence, misrepresentation of facts or by mistake. You also represent and warrant to Krazy Media that you have no interest or obligation which is inconsistent with or in conflict with this agreement or which would prevent, limit, or impair Krazy Media’s performance of any part of this agreement. You agree to notify Krazy Media immediately if any such interest or obligation arises.