We were approached by Vijay’s Virasat to assist in there branding for the new restaurant they planned to open in Ilford. Looking for something niche and bespoke, we spent months designing and bringing to reality the idea that the owner had in mind.
The aim was to create a bespoke brand that suited the name (Virasat means Legend) and create a journey within the branding that followed suit.
We were tasked to create the brand from scratch and from an idea that was only on paper, designing the logo, business stationery, menus, signage and website. From here we then setup there social media which we still manage, to help awareness and drive more customers through the front door.
Blended from all corners of the world, through vast dynasties and sprawling empires, the journey of Indian cuisine is something of a culinary evolution.
The Mughals of the Middle East ruled and brought with them dishes of elegance and aroma. The Portuguese colonised the South and introduced an array of unseen ingredients. The British Raj reigned and innovated techniques and traditions.
Years of invasion, immigration and interaction continued to transform India’s culture and cuisine. Within its borders, wide-ranging regions, rituals and religions all made its mark on India’s tantalising taste tapestry.
Mixed together, this shaped the best known dishes of the modern day world.
From the beginning of this project, we had to create a bespoke brand that tailored the look for Vijay’s Virasat. The project lasted 3 months and we had various assignments to complete which included bespoke artwork for the front entrance, front shop signage, business stationery, menus and more.