The journey of Indian cuisine is something of a culinary evolution.
Spanning three generations, Vijay’s story started small, catering to the ever-present vegetarian community.
Spanning three generations, Vijay’s story started small, catering to the ever-present vegetarian community. Serving take-away foods at Vijay’s Sweet Mart, this extended to Vijay’s Chawalla, offering street foods and traditional Indian fare. Today we arrive at Vijay’s Virasat, continuing the journey from years of collaboration and adaptation, retaining our respect and passion for creating exquisite vegetarian dishes, whilst welcoming sumptuous non-vegetarian delights to our menu.
Vijay’s Virasat provides fine dining food to customers in East London.
A project with a vision in mind, but the reality of it had high standards as I was tasked to design a unique look for Virasat, emphasising the history of Indian food culture. As a creative, this project took over 4 months to complete and involved a number of pieces of art to be created for use around the restaurant. As a new brand, I was tasked to guide the owners with various techniques that they could use online and offline to attract customers.
The project lasted over 2 years and involved various marketing techniques to bring fine dining to East London.